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95% of first million in donations to Ted Cruz for President came in amounts of $250 or less. Two thirds were under $100-US News

March 26, 2015

3/25/15, Ted Cruz’s Rollout Breaks the Rules, Scores a Quick Million,usnews.com, David Catanese

Cruz raised $1 million in just over the first 24 hours. Data analysts were crucial to maximizing return.”

Ted Cruz’s entire decision of whether to jump-start his presidential candidacy at the end of a fundraising quarter hinged on the ability to raise $1 million in the first week.

The Texas senator ended up hitting that milestone in just over a day.

Donations to Ted Cruz’s campaign during his presidential announcement.
.

Fueled by a team of 10 data scientists who are tasked with conducting real-time analysis of prospective supporters, the reach of and return on Cruz’s rollout has already exceeded the initial expectations of even the campaign’s top advisers.

While initial media reports detailed Cruz raising $500,000 on the first day, the candidate actually reached the $1 million marker near 2:30 A.M. Tuesday, just past the first crucial 24 hours since the campaign’s launch on Twitter midnight Monday.

An avalanche of small dollar donations goosed the top line, according to data provided exclusively to U.S. News by the Cruz campaign.

Two-thirds of Cruz’s initial contributions were under $100. Checks of less than $250 amounted to 95 percent of Cruz’s rush to his first million.

Texas, unsurprisingly, was his top donor state, followed by California, Florida and Virginia.

Donations to Ted Cruz’s presidential campaign, by location.
The darker the color, the higher the concentration of donors.

But it wasn’t only about shaking the money tree.

Because they were to be first to turn the ignition key on a 2016 candidacy, Cruz’s political brain trust also sought to expand the scope of its rollout, beyond the customary single day flurry of media coverage. His advisors mapped out a carefully planned succession of events designed to build on each other and churn over a week’s span of time.

On Saturday, word began to float out to reporters about an “important speech” Cruz would deliver on Monday at Liberty University. By Saturday night, Cruz’s hometown newspaper, The Houston Chronicle, had nailed down the scoop: Monday morning was go-time.

But first, the tweets.

At 8:05 PM Sunday night, Cruz placed word on Twitter that “around midnight there will be some news you won’t want to miss.” Four hours and four minutes later, just after midnight Monday, he tweeted, “I’m running for President and I hope to earn your support!”

The tweet was viewed 1.1 million times and the ensuing Facebook post scored more than 800,000 views and reached 2.6 million….

Following the Liberty University announcement, which dominated most of cable news Monday and showed Cruz basking before a youthful, exuberant audience, the candidate hopped on a plane not to Iowa or New Hampshire — but New York. In addition to a fundraising event there, he did Sean Hannity’s radio show as well as sat for the full-hour on his Fox News Channel primetime television program.

The next morning, even as Cruz was headed to NBC’s Today Show for the first joint interview with his wife, Heidi, he still made the front pages of most of the major daily newspapers in Iowa and New Hampshire.

The outset of the Cruz endeavor is demonstrating how crucial analytics will be in building on his initial success. When Cruz sat for an interview with Fox’s Megyn Kelly on Tuesday night, he pulled in 952 donors who contributed $70,486 as a result of the appearance, according to Cruz’s data crunchers.

The 10 staffers who hold PhDs in behavioral science or analytics monitored the profiles of those hitting the website during the Kelly interview and quickly redirected social media and Internet-based ad campaigns to maximize the output of their potential targets.”…

Charts above from US News via Free Rep.

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Imagine January 2017. Above kindly provided by a Free Republic commenter.

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